M I L L E R L I T E
Welcome Home
Miller Lite’s Steinie bottle revolutionized the beer industry by becoming the first original low-calorie beer. After 40 years, the Steinie bottle is back for the holidays. Here’s the story of its long journey back home.
"Welcome Home" resonates deeply with audiences, drawing parallels between the nostalgic return of the Steinie bottle and our own journeys back home during the holidays. The Steinie bottle’s comeback after 40 years symbolizes innovation and tradition, just like how our own returns home signifies reconnection, warmth, and the cherished memories of our past. Through the Steinie bottle's journey from birth to enjoyment, viewers are invited to reflect on their own paths, evoking a sense of belonging and celebration as we gather with loved ones during this special time of year.
Credit:
Agency:
TBWA\Chiat\Day LA
Creative Directors:
Matthew Woodhams-Roberts / Dave Horton
Art Director:
Jason Kim
Copywriter:
Vincent Largoza
Directors:
Jeff Cronenweth / Tim Cronenweth
Producers:
Carrie Schaer / Cristina Martinez