R E / M A X
Tiny Home for Tiny Tots
RE/MAX wanted to support their charity partner, Children’s Miracle Network Hospitals with something a bit more special. So, we played to what they’re famous for, and helped them sell a home–a tiny home, which we built and auctioned off to benefit kids in the community. All the proceeds went to help tiny tots in children’s hospitals.
RE/MAX wanted to go beyond traditional donations to support their long-time charity partner, Children’s Miracle Network Hospitals, and make a memorable experience.
The challenge was to create a campaign that authentically tied their real estate expertise to their charitable mission, making a lasting impact on communities.
C H A L L E N G E
We built and auctioned a fully functioning tiny home, with all proceeds going to support kids in need, showcasing RE/MAX’s commitment to the community.
S O L U T I O N
R E S U L T S
4.7 M
The campaign generated 4.7 million impressions
118 K
The campaign generated 118,000 unique site visits
+ 12%
12% increase in positive RE/MAX mentions, and widespread media exposures
$43 K
The auction raised over $43,000 for Children’s Miracle Network Hospitals
Credit:
Agency:
Camp + King
Creative Directors:
Rikesh Lal / Jesse Dillow
Art Director:
Jason Kim
Copywriter:
Evan Burton
Recognition:
Articles:
House Beautiful
Curbed
Dwell
Tiny House Talk
Apartment Therapy
Inman
Markets Insider
Tiny Living
Costal Living